Diet and Health

Diet and Health


The challenge of obesity is constant.
As food and drink manufacturers a huge amount has already been done, we’ve been
engaged in reformulation changing our products for almost 20 years now,
first with salt, more recently with sugar and saturated fat and that’s going to
accelerate, that has to accelerate, but there’s also more we can do to help
people signpost towards healthier choices, a lot of FDF member companies
promote physical activity, are helping people to understand more about those
choices, clear labeling is important as well to help consumers understand what
it is they’re eating, and all of these things together working in concert with
government will slowly turn the super tanker. 48% of the UK population will be
obese by the year 2045. No country can exist and be economic and be successful
with that amount of illness and it’s not just obesity which is the problem, it is
the diseases which stem from obesity which in fact are even more expensive than
obesity itself. Public Health England are charged with the awesome responsibility
of protecting and improving the health of the people and you know up there in lights is this problem of obesity, so we of course can’t ourselves solve it
but we can’t draw people together, we can we can get folk sort of focused on the
things that we know will make the greatest difference, we can also celebrate and
recognize the good work that’s going on and I hope to have made clear
to the Federation and many of the businesses, manufacturers, and retailers,
out of home sector that are doing good things: “keep going” because actually this is in the right
direction and you know it’s being asked of us about the public, mums, parents, saying
look we need everybody’s help here. There’s a lot of people that need to
work together to try and bring down obesity rates, so here at FDF in
particular, we focus on our work with both nongovernmental organidations but
Public Health England and I think the PHE relationship is particularly key. Obviously they have to drive policy and they’re responsible for that but as
industry players what we can bring is that we can tell them what’s practical,
what can be implemented, and really make it so that when their policies come out
our member companies can look at that and think: “yeah okay, that’s stretching
but we can we can aim for that, we can really try and achieve that”. The best
experience in reformulation has been salt, we made great progress with
salt, and so we’re taking sugar and calories, just as importantly, out of our
existing products now new products we need to mindful that there are
opportunities to launch new products with less sugar and less calories and
that’s exactly what we’re doing.

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